Mr. Anil Chadha, Managing Director, ITC Hotels Limited, said, "Indian hospitality is in a wonderfully restless phase - creative, energetic, and eager to experiment. Sustainability and responsible practices are no longer differentiators: they are expected. Guests want indulgence, but not at the cost of the environment or the community. They care about provenance, energy footprints, and the values behind the brand. It's not activism, it's awareness."