Media Report

 

Avartana and the future of Indian taste


ITC Hotels has done what few global groups dare — turned commerce into culture, business into beauty. Avartana’s interiors are not design; they are devotion.

 Anil Chadha, Managing Director of ITC Hotels Limited, told me, “Avartana is a labour of love — a celebration of southern India’s rich food heritage reimagined with modern artistry. Having charmed connoisseurs worldwide, it brings to the capital a refined expression of our passion to serve the best in hospitality. Bukhara, Dum Pukht, and Avartana together create ITC Maurya’s trinity of iconic dining experiences.”

Mr. Chadha shared, “Avartana was truly born of perseverance. In
2015, when I moved from Delhi to Chennai to lead the ITC Grand Chola, I was inspired by the  South’s vast food heritage to recreate something new — rooted in tradition yet forward looking. After hundreds of tastings, checks, and re-checks, Avartana emerged — a mosaic of flavours, modern yet mindful, echoing the region’s rich culinary repertoire.”