Hospitality major ITC Hotels Ltd has launched its redesigned loyalty program, Club ITC, with greater benefits making its member "Feel Rewarded." The programme access across all customer interactions at over 140 hotels in 90 destinations.

"Club ITC is not just about points, it's about creating joy at every touchpoint whether you stay, celebrate, or dine with us. With our new promise of Feel Rewarded, we are delivering one of the most transparent, inclusive, and value driven loyalty programs in the Industry," Said Anil Chadha, Managing Director, ITC Hotels Limited.