ITC Hotels Limited (ITCHL) announced the opening of the 73-key Welcomhotel by ITC Hotels, Madhuban Dehradun, further strengthening brand Welcomhotel's presence in Uttarakhand and reinforcing the company's asset-right growth strategy. The hotel is operated under a management contract. 

The 73-key property reflected the brand’s philosophy of delivering contemporary hospitality experiences rooted in the culture, character, and natural ethos of the destination. Thoughtfully designed for both business and leisure travellers, the hotel blends modern aesthetics with the tranquil charm of the Doon Valley.