ITC Hotels Limted has expanded its porfolio, adding new properties majorly in Tier 2 & Tier 3 cities under the brands Storii, Mementos, Fortune and Welcomhotel.

Anil Chadha, Managing Director, ITC Hotels Limited says "The Evolving traveller profile shows a distinct preference for immersive experiences that are enriched in the hyperlocal flavours of the destination. Understanding these trends we launched Brand Storii. Each property offers distict and unique stays and ensure that the brand tells a story like no one else"

Storii is a collection of hand-picked boutique properties, designed to cater to the needs of global travellers who scout for offbeat or lesser known destinations. With two properties in Goa, and others spread across Dharamshala, Kolkata, Manali, Jaisalmer and Solan, Brand Storii is already on an impressive growth trajectory. "Intimate" and "Privilege" are the buzzwords here.