The state of Gujarat, once addressed as the Manchester of the East, has a rich heritage of textiles that contribute to the arts and crafts of India. The intricately hand-woven Patola is one of the finest and well-known fabrics of Gujarat. Produced in Patan, the erstwhile historical capital of Gujarat, the Patola of Patan known as a double ikkat silk textile, manifests the richness of heritage craft in dazzling colours and admirable motifs of parrots, flowers, dancing figures and elephants. Involving a rare and laborious technique of weaving naturally dyed wrap and weft, it is famous for its intricate geometrical patterns on silk. Attributed to the Salvi community from Maharashtra and Karnataka who moved to Patan in the 12th century in search of patronage and support from the Solanki Rajput kings, the Patola has come to signify royalty and aristocracy. Weaving a Patola saree takes six months to a year and is usually worn by the aristocracy during auspicious occasions such as weddings. By showcasing the Patola fabric through the apparel of its employees, ITC Narmada recognizes the significance of the rich artistic heritage of Gujarat and pays homage to this fast-disappearing craft.