Narmada: the first image that the name invokes is that of a mighty river that flows through the heartland of India, encapsulating diverse cultures and geographies. Considered as one of the oldest and most scared rivers of India, the motif of the river holds a significant place in the popular imagination since time immemorial; in fact, even the Puranas and Vedas narrate stories about Reva and Purvaganga, both referring to the lifeline of Gujarat, Narmada. It is only natural, therefore, that such a grand, ambitious structure by ITC be named after the mighty river. Approximately three million people inhabit the Narmada basin and worship her as a goddess. Every year, devotees perform the Narmada parikrama, a 2600-km yatra or pilgrimage from the source of the Narmada to its mouth at the ocean, and back again. Narmada is a perennial river that has been the reason of revival and survival of many rivers and irrigation projects across Gujarat state. In fact, Sabarmati, the main river of Ahmedabad depends on the waters of Narmada for its perineal status, much like the mighty projects of Sardar Sarovar Dam and Statue of Unity that also depend on the river for their sustenance. Just like the waters of Narmada have nurtured the business, lifecycle, and abundance of Gujarat, ITC Narmada is a humble homage in increasing the opulence, wealth, and abundance of the state by its presence in the first heritage city of Gujarat, Ahmedabad. Keeping in line with ITC’s core values of inclusivity, sustainability and synergy, the philosophy of ITC Narmada amalgamates different identities that define Gujarat
The spectacular lobby at ITC Narmada welcomes you with the sight of a magnificent cascading waterfall that gracefully flows down into an infinity pool. This rectangular pool is surrounded by a narrow strip of water body that flows in perpetual motion, thus creating a sense of constant flow of energy around the space. True to its name, ITC Narmada greets its guests with the sight of water that is a source of life, prosperity, and wellbeing. Right under the waterfall is a virtual installation of a flame that symbolises the akhand jyot (everlasting flame) that dwells in the city of Ahmedabad since over 600 years. Legend has it that Goddess Lakshmi, the goddess of wealth, was leaving the city when Khawaja Siddique Kotwal, a watchman, requested her not to leave the city till emperor Ahmed Shah was informed about this. She agreed to wait till he returned. Kotwal never returned as he beheaded himself to ensure the goddess remained in the city forever. Narmada, much like the goddess, has ensured the flow of wealth into the State, enriching, and sustaining the lives of people.